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An Alternatives Approach to Capital Markets
Our approach to financial markets applies the same principle of Corporate Analysis and DUE DILIGENCE that we use — off market — in Alternative Investments:
analyzing company fundamentals to become patient shareholders rather than market-timing investors.
Only this allows us to escape the anxiety of volatility, and only in this way does it make sense to stay invested, as recommended by major asset managers who often have to rush to adjust portfolios.
We invest 100% Equities, seeking strong long-term corporate performance.
To achieve this, we rely on advanced proprietary research, far from that of large funded asset managers and much closer to the Venture Capital world, where what truly matters is the analysis of fundamentals to identify the best companies.


𝘕𝘰𝘣𝘰𝘥𝘺 𝘬𝘯𝘰𝘸𝘴 𝘪𝘧 𝘢 𝘴𝘵𝘰𝘤𝘬 𝘪𝘴 𝘨𝘰𝘯𝘯𝘢 𝘨𝘰 𝘶𝘱, 𝘥𝘰𝘸𝘯, 𝘴𝘪𝘥𝘦𝘸𝘢𝘺𝘴 𝘰𝘳 𝘪𝘯 𝘤𝘪𝘳𝘤𝘭𝘦𝘴. 𝘠𝘰𝘶 𝘬𝘯𝘰𝘸 𝘸𝘩𝘢𝘵 𝘢 𝘧𝘶𝘨𝘢𝘻𝘪 𝘪𝘴?
The Marathon Runner
We invest our own capital only in companies that offer true intrinsic value, not based on market timing — the way we like it, not the way intermediaries do.
Our approach to the market is disciplined and patient, like that of a marathon runner, and follows seven fundamental principles:
We do not try to anticipate stock market movements: we invest in the real value of companies, not in short-term fluctuations.
We ignore emotional reactions to macroeconomic and catastrophic news: we maintain a clear and rational vision, without being influenced by temporary events.
We accept market fluctuations: we know that even the best portfolio can experience significant swings; we are not frightened by volatility.
We use market hysteria to our advantage: we are intelligent investors, taking advantage of others' emotions rather than becoming victims of them.
We invest as true business partners: we select companies we know and understand deeply, buying when we believe they are undervalued compared to their intrinsic value.
We invest only when it is truly worth it: no operation is made out of fashion or necessity, but only when the opportunity is genuinely compelling.
We adjust the portfolio only when truly necessary: we do not continuously change strategy; we prefer to maintain solid, well-assessed positions.
We sell our holdings only in three specific cases (+1):
When the company truly loses its competitive advantages.
When we find a genuinely superior investment opportunity.
When the company becomes significantly overvalued and Mr. Market offers us an irresistible deal compared to its intrinsic value.
(+1) Or to optimize the portfolio from a tax perspective by offsetting gains and losses.